Collection: True Gum

Most chewing gum contains plastic. But this one is different. True Gum is a seriously tasty alternative to chewing on plastic, carefully crafted with the best ingredients in our own chewing gum factory.

We use sap from gum trees instead of plastic. It’s a harvesting technique that has been practiced for centuries in native jungle societies. Together with natural sap, we only source the best plantbased ingredients – better for you and better for our environment.

After careful sourcing, the raw ingredients arrive at our chewing gum factory in Copenhagen, Denmark – the smallest and most artisan chewing gum factory in the world.

Now comes the magic. The raw ingredients are mixed, kneaded and stretched meticulously in order to arrive at the perfect combination of texture and taste. Our unique production method has been perfected over time and through thousands of trials. We really love chewing gum.

After more than seven days of mixing, cutting, coating, resting and testing, the gum pieces are finally ready to be packaged into our sustainable cardboard boxes. Next stop, a supermarket shelf near you.