Collection: 99th Monkey

About

As a former journalist that created 99^th monkey in Melbourne, starting out in farmers market in 2013 with the aim of creating food that not only tastes delicious, but is also good for your health and kind to our planet.

Story Time!

Where the name 99^th monkey comes from?

There’s an old tale about a group of monkeys living on an island who never had a good way to eat. one day, one monkey discovered a simple trick that gave them a much better way to eat. he passed this trick onto his monkey friend and one by one, the monkeys slowly learnt his clever ways. it took years for just 99 monkeys to learn this better way to eat.

But when the 99th monkey taught the 100th monkey the trick, something phenomenal happened – within hours, all of the monkeys on the island and surrounding islands knew this new way of eating.

Because when enough monkeys – or people, as the case may be – embrace an idea, it becomes irrepressible